Internal Comms Trends 2024
We gathered insights from across the communications space to deliver the top priorities for the year ahead. Check them out and let us know if you agree.
01 /
AI
With the mainstream adoption of ChatGPT in 2023, CEOs are prioritising AI on their agendas.
02 /
F2F is back
Employees want more face to face collaboration. So whether that’s more town halls or a shift to ‘back to the office’ mentality, reestablishing those human connections will be crucial for success this year.
03 /
Video first
Understanding our audiences and adapting our communications to their preferences will increase engagement and adoption when it comes to organisational transformation. With so much data at our disposal and an expanding number of tools that allow for personalisation, we have the opportunity to truly make a difference for our people.
04 /
Human-centred messaging
Investing in the employee experience will pay dividends. 2024 is about placing the same level of importance on your employee as you do your customer - after all, they are the face of your company, and the people that directly impact the customer experience.
05 /
Decisions driven by data
From app and intranet analytics to feedback loops, attrition levels, interview feedback and more, we have a lot of data available to us. It's time to leverage that data to inform all our decisions and showcase the true value of Comms to the rest of the organisation.
06 /
Build trust in leaders
It's a recurring theme every year, but building trust in your leaders is essential for employee engagement, particularly during periods of organisational transformation.
07 /
Hyper-personalised communication
The most effective way to inform and engage your audience is through video. Short, engaging videos with playful animations, and transcripted, translated straight-to-camera are best suited for strategic content.
08 /
Employees are as important as customers
The key to successful communication in 2024 lies in connecting with people through relatable human experiences and powerful storytelling.