Creating an identity for an immersive event series that takes guests on a culinary journey into their food thoughts and beliefs and asks them to question why they like what they like and eat what they do.
We built a brand platform for the event, creating a visual system that included photography, video, website and event branding alongside a master brand toolkit. Echoing the playful and immersive nature of the event with abstract gradients and photography, whilst ensuring each dish was celebrated throughout.
In 2023, the campaign was launched to entertain guests like never before and deepen our awareness of flavour, the origins of ingredients and our own palates.