The Great American Turkey Company is a US food brand, creating delicious turkey products that make eating healthily simple. Based in New York, they were looking for a bold new look to roll out above and below the line, with a focus on a tactical display ad campaign.
We work with The Great American Turkey Company in collaboration with our strategy partner, Dirt, who engaged Studio La Plage to realise their strategic approach creatively.
Harnessing our Global network, we produced and executed food shoots in New York, and a video campaign shoot in Miami for Secret Turkey Club, a viral campaign that launched in February. We handled their video campaigns from concept to delivery.
Our team created a punchy new brand identity, which was rolled out across digital channels. We designed and built The GATC’s website, and designed assets to support a paid and OOH campaign. Once we had nailed down the identity, we worked with Dirt on a scroll-stopping social strategy, aimed at building a community and brand awareness, creating all of the content needed for a dynamic and engaging social presence.
We are a London-based team of creators and producers. And a Global family of creative talent. From large-scale film, creative campaigns to simple, beautiful design and interactive art, we can do it all. And we do it quickly, flexibly and collaboratively.
© Studio La Plage 2020