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#WeAreLimitless

When the opportunity to work with the biggest sportsman on the planet came along we leaped at the chance. Cristiano who requires no introduction and Uniti Fashion one of the worlds leading denim manufacturers paired up to launch CR7 Denim.

CR7 Denim shares with Cristiano the same desire to chase dreams, take risks and demand more.

On and off the field CR pushes himself further and harder than anyone else.

We collaborated with the teams to initially focus on the area of education and product design information. CR7 Flex was born and our remit quickly expanded to develop the product range, branding and messaging.

Working closely with the Marketing team at Uniti we helped refine the brands visual direction and tone of voice.

We directed and produced product and model shoots for the .com and delivered animated assets and video for introducing the range, fit types and CR brand stories.

Social content

Product videos for CR7.com

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More work