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CES Las Vegas

Samsung dominate at CES trade show every year in Las Vegas. This year was no different but they faced the same repeating challenge to ensure they helped the busy and time strapped press and media partners to focus on the product stories and features that mattered.

Working for Samsung’s creative agency Digitas Lbi we quickly mobilised a creative and production team to work with Samsung’s comms and creative team, delegates and influencers on the ground at CES to identify and concept the most compelling product stories and features the press were most interested in.

We had a production facility set up to allow us to concept, film, shoot and produce in rotating teams to ensure we covered all VP interviews, Product launches and demos all over Vegas with just a team of 6. On average from ideation to final approval by Samsung’s C.D took 3 hrs all our work was fed back to journalists and media partners back in Europe who weren’t able to attend.

Over the 4 days we produced over 50 pieces of content including 22 videos and 15 social GIF’s. Samsung’s Marketing VPs said many of the product narratives Digitas Lbi cracked on location live in one of the busiest conferences in the world had been challenging agencies back in the Uk for weeks. Result. (slam dunk)

Second title goes here

Samsung dominate at CES trade show every year in Las Vegas. This year was no different but they faced the same repeating challenge to ensure they helped the busy and time strapped press and media partners to focus on the product stories and features that mattered.

Working for Samsung’s creative agency Digitas Lbi we quickly mobilised a creative and production team to work with Samsung’s comms and creative team, delegates and influencers on the ground at CES to identify and concept the most compelling product stories and features the press were most interested in.

Breaking Out

Galaxy Gear 360

#DoWhatYouCant

Samsung Family Hub

First Look QLED

VR 4D Experience

Closing statement

Our 6 year relationship with Digitas Lbi keeps rolling tight as ever and we have been collaborating on a number of new exciting Samsung projects together.

Credits

La Plage
Digital design
Branding
Concept development
Project management

Forward Action
Web build

Press/Coverage

XYZ News – xyznews.com/nef/design
TV Programme – tvprogramme.co.uk/another/article
PR Clipping – prclippingvisual.net/pr/clipping
More Coverage – anotherlink.com/another/link/here

Get in touch

[email protected] | 0203 3719029
Studio La Plage, 8-9 Hoxton Square, London, N1 6NU

More work