Behavioural Insights Team

Working as The Behavioural Insights Team’s lead creative agency for the past 5 years, helping them to push creative approaches and reinvigorate their visual identity.

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The Behavioural Insights Team is social purpose organisation that generates and applies behavioural insights to inform policy and improve public services. SLP were brought in to refresh their brand identity and to look at how the brand can better communicate some of their more complex topics, whilst also working across a whole host of other touch points throughout the business.

We have pushed the brand in new directions, bringing in a fresher and more creative approach to their visual identity. With a focus on illustration and animated graphics, we applied our research to help the brand to feel approachable and accessible. We have also looked strategically at their communications approach and have created a visual overhaul, allowing for complex information across the business to be reimagined in more engaging ways.

The campaign launched across Youtube, Instagram and Tiktok and was featured as  campaign magazines ad of the day, alongside hitting all PR KPI’s for coverage and features across selected news channels.

Lapland UK

Selborne Chambers

Pottermore Publishing

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