Lapland UK

Crafting a wondrous brand world  for LaplandUK  – propelling them to become the UK’s most popular interactive Christmas experience.

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For over 12 years, LaplandUK has been bringing families together to experience their unmatched storytelling event, from a real-life enchanted forest in Ascot. They were looking for an agency to work across all of their creative outputs, from building a stella brand that would enrich their magical world on-site, to creating engaging content for their organic social media channels.

We worked closely with them to bring the adventure to life, creating thoughtful and connected assets for every touchpoint along the visitor’s journey, including an engaging brand look and feel, a AR connected invitation, Fully interactive website and a social strategy and comms plan that involved design, animation and live action filming of their characters and events.

Lapland is now the UK’s most trusted and premium Christmas event, our brand world is now enjoyed by thousands of visitors each year and continues to grow into magical new forms that inspire children at Christmastime.

Selborne Chambers

Pottermore Publishing

Belmond

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