Harry Potter’s Visual Identity

Redefining one of the most beloved franchises of all time.

▼

To celebrate the 25th anniversary of the franchise, we needed to create a new global, visual identity for the most iconic children's book in the history of publishing.

This illustrative style should inspire a new generation of readers whilst retaining brand loyalty within the worldwide fan base.

“This modern take also captures a whole host of scenes that have never been featured on the covers before.”

Amy Houston, Senior Reporter | The Drum

Our creative began with in-depth audience insights. We uncovered the core emotional themes that fans feel are at the heart of these stories, and used them to inform our visual direction.

With both the covers and marketing collateral in mind, we found the perfect balance of familiarity and newness in our assets, so they could resonate with every generation.

The new look and feel was made to flex across the entire digital publishing landscape with our illustrated covers at the centre. 

“I’m thrilled with the way we’ve been able to represent so many iconic moments from the Harry Potter stories in these covers, and with the attention to detail that Studio La Plage have brought to reimagining favourite and infamous characters in every scene”

Mike Richards, Head of Marketing | Pottermore Publishing

We crafted a visual toolkit, adapting our assets across 26 markets, and used our illustration style to tell brand stories across everything from marketing banners to billboards.

Our aim was to bring both iconic and lesser-known scenes from these incredible stories alive, in thrilling detail for fans and new readers alike – and we succeeded. The new identity kept Harry Potter in the top digital spot, continuously hitting the Top 10 chart across Audible, Storytell and Amazon.

The new cover art now invites the next generation of readers and listeners to immerse themselves in this world, on any device, anywhere.

Next

HSBC Jodie Ounsley - Overcoming Silence with Strength