HSBC: Jodie Ounsley Overcoming Silence with strength

HSBC, The Power of Accessible Technology – An intimate portrait of world rugby star Jodie Ounsley, capturing her journey as a deaf athlete and her deep connection with accessible tech.

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We were commissioned to create a film showcasing HSBC’s commitment to becoming the world’s most digitally accessible bank, featuring their ambassador, Jodie Ounsley. The film explores Jodie’s personal journey with deafness, highlighting how technology has played a crucial role in enabling her to live a more connected and fulfilling life.

This 5-minute documentary was supported by a social-first campaign, using tailored cut-downs to drive viewers to the HSBC Accessibility Hub. The campaign exceeded its annual KPI, reaching 100,000 unique page views within two weeks, becoming one of HSBC’s most successful sports content pieces of all time.

Directed by Lorenzo Sorbini in partnership with Earthling. Watch the trailor below. Full film is available to watch on the accessibility hub.

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