Kulm Country Club

Designed by Lord Norman Foster, Kulm Country Club is an iconic restaurant and bar in St. Moritz, complete with a vinyl listening lounge, sun terrace, ice rink and world renowned cocktails. Our mission was to reignite KCC as the social heart of St Moritz, with a bold and playful brand language.

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Steeped in rich sports heritage, we embraced the vintage quirks of KCC. Our new logo draws from the iconic hand-painted entrance typography, complemented by a versatile palette of symbols inspired by eclectic sports memorabilia.

A new photography palette was created to showcase the vibrant atmosphere, memorable experiences, and joyful moments between guests, with flash photography used to capture the enigmatic energy of the iconic night life.

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