Summer As It Should Be
Relaunching Kulm in summer through a new positioning, visual identity, photography and campaign approach, across their hotel and restaurant group.
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Portraying Kulms offering during the summer season; the sports, the games, the food and long evenings spent by the water’s edge though a playful approach that highlights an understated luxury that is hard to match. Recapturing the heady, nostalgic glow of summer and bringing this together across every touchpoint, from large-scale digital campaigns through to collectable printed hotel collateral.
Curating and redesigning all room and hotel printed collateral to bring playful twists at every touchpoint. With a focus on the customer journey through the hotel and aligning the in-hotel experience with that of the wider brand and campaign.
Creation of a clothbound holiday book that is collectable and editorial. Pulling together the playful and luxury aesthetic, this book is placed around the hotel, in the rooms and sent out as a direct mail with a new one to be released each season as part of a series.
