GE Healthcare and Publicis Langland asked us to create an experience that would bring together a global pool of health care professionals to experience the unmissable technology of GE Healthcare AIR™ Recon DL.
We created UNMISSABLE, a feature length documentary directed by Emmy award winner Stu Mcardle and narrated by Gillian Anderson. Our film let viewers experience the stunning visual technology of the AIR™ Recon DL through a cinematic experience and social content strategy.
Through a personalised approach to content marketing, the film premiered at a live event for a cohort of MRI specialists and was viewed by over 5,000 Healthcare industry professionals globally on launch night.
